The opportunity
An established Indonesian batik brand wanted to bring its craft into the Parisian market. The brand had strong domestic credentials and a rich heritage story, built over years of retail presence across Indonesia, and needed a clear read on how the Parisian artisan-textile market operates and how its pricing should translate into that context. Paris represented the brand's first serious move into Europe.
The challenge
Paris already has an established market for imported artisan and heritage textiles, each with its own pricing logic and audience. Without a clear read on that landscape, the brand risked being priced like a mass-market import rather than the premium, story-driven product it actually was, or investing in a physical presence before it had built any recognition in the city.
Our approach
Kala Advisory built a full market entry assessment: sizing the opportunity, mapping the competitive field, and translating the brand's own pricing structure into a benchmarked Paris strategy. We sequenced the entry deliberately, brand narrative and digital presence first, online and trade channels next, physical presence only once traction was proven, so every step was backed by a specific reason to move rather than assumption.
The outcome
The brand received a phased entry strategy, covering positioning, channel sequencing, and pricing, ready to guide its move into Paris over the next 12 to 24 months. The engagement reflects how Kala Advisory pairs on-the-ground Indonesian market knowledge with rigorous European benchmarking, so brands with strong craft heritage can enter Europe on a premium footing rather than competing on price.