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Markets, counterparties and brand visibility for cross-border business in Southeast Asia.

Based in Jakarta and Paris, our services cover all eleven ASEAN member states.

Based in Jakarta and Paris,

About Us

Strategy meets on-the ground understanding

Founded in 2025, Kala Advisory works with companies entering Southeast Asia for the first time and with Southeast Asian companies scaling up across the region.

Our SEA Circle network carries out fieldwork in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam, and maintains research coverage of Brunei, Cambodia, Laos, Myanmar and Timor-Leste.

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THE OPPORTUNITY

Where growth meets opportunity

Southeast Asia is among the fastest-growing regions in the world. It is also eleven separate markets, each with its own ownership rules, licensing regime and regulator.

Southeast Asia
US$4.5T
Combined GDP of the eleven ASEAN member states
Southeast Asia
700M
People across Southeast Asia
Southeast Asia
US$244B
Foreign direct investment received in 2025
Southeast Asia
11
Member states, with no single regulatory regime
OUR SERVICES

1. Market Entry Assessment

Establishes whether a country or sector is worth entering, and if so, by what route. Commissioned before capital is committed. Built from company registries, customs and regulatory filings, official statistics and local-language press, with field interviews where commissioned.

From 300 USD

2. Integrity Due Diligence

Verifies who stands behind a company or individual and whether their ownership, record and reputation present a risk to the engagement. Conducted before a contract is signed, an investor accepted, or a partner or senior executive appointed.

From 400 USD

3. Media Distribution

Puts your announcement in front of readers in Southeast Asia through notable regional outlets, targeted by tier and written for each market in its own language. From 300 USD

From 300 USD

From market intelligence and due diligence to strategic media distribution, we help businesses navigate Southeast Asia with greater clarity and confidence.

ENGAGEMENTS

Most of our past engagements are covered by non-disclosure agreements, so we do not publish client names. What we can describe is who commissions the work.

01

SEPTEMBER 2026

Media distribution

Media placement project across Indonesia, Malaysia, the Philippines, Thailand and Vietnam, with translation and dissemination to Tier 1 outlets in each market.

02

SEPTEMBER 2026

Integrity due diligence

White label due diligence for a European risk advisory firm, delivered white-label on ownership, governing board, political exposure, legal record and market reputation.

03

JULY 2026

Market entry assessment

Report for an Indonesian batik brand ahead of a European entry decision, published in full with the client’s permission.

OUR NETWORK

SEA circle

Our services are directly supported by SEA Circle, our network of Southeast Asian specialists, working from within the markets they cover. Fellows include analysts, journalists, researchers and writers. They research in the local language, know where each market’s records are kept and how its press reports on business and make discreet enquiries with well-placed local sources.

 

Working Languages: Chinese, English, French, German, Indonesian, Japanese, Korean, Malay, Filipino, Spanish, Thai and Vietnamese.

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Case studies

Not sure where to start?

That’s exactly where we come in.